Website Optimization | Content Marketing

With more people living their lives online, all-sized companies can benefit from Digital Marketing by increasing brand visibility through many useful, easy-to-use resources. I’ve helped many diverse companies take a successful path in this digital world, and this article will focus on the key to building brand awareness through frequent exposure – as the more people see the brand – the more likely they are to remember it.

Most buyers search online for suggestions, listings, and reviews before their purchase. We’ll be focusing exclusively with Google search here and the mandatory steps needed for your website and social media platforms.

What is a digital marketing campaign?

“A digital marketing campaign involves the execution of a marketing strategy across all the digital channels where consumers engage with a brand, usually for the purpose of improving a company’s conversion rate.” – Adobe Business

“Chillout” Marketing

My favorite marketing campaign that I have completed recently was an event I created called “Chillout Fest 2022”. This community-oriented event brought together a true community of passionate music lovers and I successfully connected local musicians, artists, and brands with the consumer public. Why do you think this marketing campaign was successful? FREE ADVERTISING! Yes – I required all of the musicians and vendors to promote the event on their social media channels and this lit the fuse!

How much does a digital marketing campaign cost?

As much as you want it to be! An effective marketing campaign demands research, planning, time, and patience. There’s a lot of noise to compete with to ensure your message gets to the right people at the right time, so it’s wise to make sure you take the time to plan each step.

Before you start to research, you’ll want to determine your budget. Why? Determining how much money you can spend early in the campaign planning process will help determine your goals, strategy and even how much content you can create.

Content Is King!

So you’ve done your research, and you are ready to start creating content. But you don’t have to do everything. Many companies outsource to freelance writers (I CAN HELP – ASK ME HOW!) or agencies to create their content (blogs, ebooks, videos, infographics etc.) so they have more time to focus on strategy.